Tzek Design

Wherever the customer is, FerreXpress is just "one phone call away". This is the concept behind this hardware store.

In consideration of the market segment, the symbol of this brand is quite explicit; it shows the three stages of the service: 1) A phone call, 2) a brief time and 3) the hardware supply at the customer's place.

Vehicle

Uniform

Presentation Cards

Originally, Novum Engineering was merely concerned with the construction of resorts and residences at the Mayan Riviera. Due to the current needs of considering sustainable development issues, nowadays Novum offers integral consultancy related with green projects for the Mayan Riviera. Therefore, a redesign of the brand was requested.

The new brand shows a brightful sun giving life to earth, and it's colored with warm greens and orange.

Folder

Letter sheet

CD/DVD

The University of the Americas (UDLAP) is one of the most prestigious private universities in Mexico. In order to carry UDLAP to next century and to distinguish it from its sister UDLA A.C. (Mexico City), the presidency ran the project for the redesigning of the shield into a new one.

I was member of the redesign committee and taking in count a brief derived from a marketing research, I presented a proposal which was depurated by design colleagues and later submitted to surveys and focus group. As result, this proposal was elected to be the new shield for UDLAP.

Helmet

The shield has a helmet from a Eagle Warrior in the crest.

He looks to the right of the shield in consideration to represent a noble birth.

Mantling

The mantling is a synthesis of the Atl-Tlachinolli (the burning water, the blood), the battle-cry of the ancient aztec warriors.

It represent the passion and fight against ignorance.

Shield

A synthesis of Tlachihualteptl (hill made by hand) is shown inside the shield.

The catholic church was visually substituted with the glyph of a Teocalli (sacred/God house).

Motto

The motto for the new shield is "Sapientiae Dilectione Augebitur Nos", which stands for "Love for wisdown will enlarge us", created by Elvia Morales, Coordinator of Special Collections at UDLAP.

In order to introduce this company of laminated gold properly into the market, a visual identity was requested.

The symbol recalls a basic and ancient representation of the sun with a touch of sophistication and feminity due to market segment. Similarly, the corporate colors took in count the brightness from the gold in combination with a feeling of warmness.

Gift Bag

Folder

Shop Design

This brand was conceived to be simple, remarkable, fun, and somehow retro, particularly considering old TV shows like "Lost in Space" and "Star Trek".

In addition, the color palette breaks with reference of cold metal, incorporating two bright and recognizable colors in the mayab: blue (for the sky) and green (for the savana), both considering hue a little more ludic.

Wallpaper

Stationery

Staff's uniform